Music
Our Why Behind the Beats
Music has always been the soundtrack of cultural transformation. At Knowit Owlz, we believe the future of technology should be shaped by culture, not separated from it.
That is why we create music.
As creatives, educators, and builders, we use music to bridge the gap between emerging technologies and the communities they have the power to impact. Through music, we transform complex concepts like blockchain, digital ownership, decentralized finance, and artificial intelligence into stories, emotions, and experiences that people can connect with.
Our music helps make Web3 feel human. It helps make innovation feel accessible. It helps make the future feel inclusive.
We recognize that many Black, Brown, and other underserved communities have historically been left out of major technological and financial revolutions. We refuse to let that happen again. By combining education, culture, and creativity, we create pathways for participation that feel authentic, welcoming, and relevant to everyday people.
Because adoption doesn't begin with technology.
It begins with trust.
It begins with representation.
It begins with culture.
Our goal is to help onboard the next billion users into Web3 and AI by meeting people where they are, through the music they love, the stories they understand, and the culture they help create every day.
We are not simply building educational programs.
We are helping build a movement.
One beat.
One lesson.
One wallet.
One community at a time.
Our Music Catalog
Stand With Crypto
The "Stand With Crypto" record was created in support of the movement to turn crypto holders into informed voters and help shape a regulatory future where blockchain innovation can thrive in the United States.
We believe crypto is bigger than markets. It is about ownership, opportunity, financial freedom, and ensuring everyday people have a voice in the future of the internet and finance.
As the first song created by the Knowit Owlz founders featuring both male and female voices, the record reflects a core belief of our mission: the future of Web3 will not be built by one demographic, one gender, one race, or one type of creator. It will be built by communities, culture, and collaboration.
Designed to work as both a song and a rallying anthem, "Stand With Crypto" was created to inspire, unite, and amplify the movement.
ETH Denver
Our ETH Denver song was inspired by the energy, creativity, and culture surrounding ETHDenver, the very first major crypto conference we attended in 2022. Since then, we've returned every year, and each experience feels less like a traditional conference and more like stepping into the future.
ETHDenver has a unique atmosphere that's difficult to describe unless you've experienced it yourself. It's eccentric, futuristic, creatively charged, and filled with people genuinely working to build the future of Web3. Technology, art, finance, music, and culture all come together in a way that makes the event feel unlike anything else in the industry.
This song is our sonic interpretation of that experience. The production was intentionally designed to feel futuristic and high-energy while capturing the excitement of being surrounded by builders, founders, artists, developers, and dreamers who are all helping push the space forward together.
Sui In Motion
After partnering with the Sui team for a DeFi on Sui event, we wanted to do something creative to show our appreciation for the ecosystem. Instead of a traditional thank you, we surprised the community with a song that debuted at the end of the event.
"SUI in Motion" was inspired by our connection to Sui and the ecosystem they have built in San Francisco, where Knowit Owlz is headquartered. Over the years, we have attended numerous Sui events throughout the city and developed a genuine appreciation for the energy, culture, and community surrounding the ecosystem. Through those experiences, we formed a meaningful connection with both the chain and the people building on it.
With "SUI in Motion," we wanted to capture that spirit through music. Since Sui translates to water in several Asian languages, we approached the production with the qualities of water in mind: fluidity, movement, adaptability, calmness, and energy. The result is a smooth, futuristic, and flowing track that reflects both the technology and the culture that make the Sui ecosystem unique.
Bitchcoin
“Bitchcoin” was the first song we ever created specifically for another crypto project, which made it a unique creative challenge for us. Up until that point, all of our music had come directly from our own ideas, experiences, and vision for crypto culture. This time, we had to step into someone else’s brand identity, understand their mission, and create a record that reflected the spirit of their project while still feeling authentic and fun musically.
The project itself centered around a female dog in a space helmet whose mission was helping bring crypto “to the moon” through education, community, and onboarding women into Web3 space. The concept was playful, futuristic, and meme-driven, but also rooted in the larger idea of making crypto feel more approachable and culturally engaging.
With this song, we really tried to embody the personality and energy of the character itself. We leaned into confidence, femininity, playfulness, ambition, and the idea of entering a traditionally male-dominated industry with style and presence. Sonically and lyrically, we wanted the track to feel empowering, catchy, and expressive while still maintaining the futuristic crypto aesthetic that runs throughout much of our music.
Crypto State of Mind (Album)
"Crypto State of Mind" is where the entire Knowit Owlz music journey began. In January 2025, Crypto Noah appeared on a live streamed Web3 reality show where contestants were challenged to build an audience from scratch and reach 100,000 followers in just 30 days. To stand out, he set out to create something the crypto industry had never seen before: a crypto themed hip hop album.
That idea became "Crypto State of Mind."
Created for builders, founders, investors, creators, and crypto enthusiasts, the album explores themes such as DeFi, investing psychology, market cycles, entrepreneurship, and the opportunities created by emerging technologies.
The project later inspired the Knowit Owlz music initiative, combining Crypto Noah's vision with Co Founder Karisma Shackelford's background in the music and entertainment industry. More than an album, it became the foundation for our mission to make Web3 more relatable, creative, and human through music.
Bring Your Story to Life Through Music
Want Knowit Owlz to create a custom song or music campaign for your brand, protocol, project, or community?
We believe culture drives adoption. While technology powers Web3, music creates connection, emotion, and community. Our goal is to help projects tell their story through music in a way that is authentic, memorable, and aligned with the people they serve.
To get started, complete our Music Collaboration Application and tell us about:
• Your project and website
• Your mission and vision
• The problem you're solving
• What success looks like for your community
• Your target audience
• Any themes, ideas, or creative direction you'd like incorporated
Once we review your submission, our team will schedule a discovery call to discuss the creative vision, campaign strategy, timeline, and pricing.
Whether you're looking for a community anthem, event soundtrack, branded music campaign, educational song, or a full Web3 music collaboration, we'd love to help bring your story to life through culture and sound.